simplyAsk

Helping AI to support your organisation, one question at a time

Intelligent answers powered by Retrieval-Augmented Generation

What is RAG?

Retrieval-Augmented Generation (RAG) combines the power of AI language models with your own knowledge base — so answers are always grounded in real sources, not guesswork.

1

Ask

A user asks a question in plain, natural language — just like talking to a colleague.

2

Retrieve

The system instantly searches your knowledge base and finds the most relevant documents and passages.

3

Generate

AI generates an accurate, detailed answer grounded entirely in your real sources — with citations.

How simplyAsk Works

A complete AI-powered pipeline — from document ingestion to multilingual answers.

Document Ingestion

Your documents are processed into vector embeddings and stored in Pinecone for lightning-fast semantic search.

Hybrid Search

Combines semantic understanding with keyword matching to find the most relevant content every time.

Multi-Source Retrieval

Search across multiple knowledge domains simultaneously — legislation, guidance, policies, and more.

AI-Powered Answers

GPT-4o generates detailed, natural-language answers grounded entirely in your own documents.

Source Citations

Every answer includes up to 3 verifiable source citations so users can check and explore further.

Multilingual

Ask questions and receive answers in over 100 languages — breaking down barriers for global organisations.

Meet askAda

The AI chat assistant built on simplyAsk — ready to deploy for your organisation.

askAda

Your AI Chat Assistant

askAda is the public-facing chat interface powered by simplyAsk. It gives your users instant, accurate answers drawn from your organisation's knowledge base — available 24/7.

Already live at askada.tax as a UK tax research assistant for professionals, askAda demonstrates the power of RAG applied to a real-world domain.

Streaming Answers Voice Support White-Label Branding Source Citations Multilingual
See it Live

Benefits of RAG

Retrieval-Augmented Generation solves the biggest challenges with AI in organisations.

No Hallucinations

Answers are grounded in your actual documents — the AI can only reference what's in your knowledge base.

Always Up to Date

Update your knowledge base at any time. New documents are searchable immediately — no retraining required.

Source Transparency

Every answer includes citations to the original source, so users can verify and explore further.

Domain Expertise

Your AI becomes an expert in your specific domain — tax law, council policy, housing regulations, and more.

Cost Effective

No need to fine-tune expensive models. Simply upload documents and start answering questions immediately.

Secure & Private

Your data stays yours. Documents are stored securely and never used to train external AI models.

Ready to add AI to your organisation?

Get in touch to discuss how simplyAsk can work for you.